What we believe—

Life is messy, but not random.

Modern life is full of complex relationships, seemingly uncertain outcomes and constant change. Without context, behaviors can appear impulsive or irrational. Without empathy, motivations may seem misguided. But we know better.

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Having passionately thrown ourselves into the messiness of modern life for over a decade, we’re constantly developing new ways to reveal patterns, predispositions, and even predictors of human behavior.

By exposing the contradiction between what we say and how we behave, and revealing the paradox between how we aspire to live and how we actually live, we help brands build relationships that connect them to the moments that matter most.