Coming down from the mountaintop to find innovation inspiration for outdoor apparel

envisioning the future of outdoor recreation apparel



The Challenge

A leading global outdoor brand recently approached us with the type of challenge we love to tackle: envisioning the future of outdoor recreation and the apparel that facilitates those experiences.

The Insight

The realities of modern life have changed the way even the most hardcore among us aspire to spend time outdoors.

Rare to Routine Jacket

The Strategy

Take a new view of the industry – beyond the myopic pursuit of performance products for people that want to achieve once in a lifetime, extreme outdoor experiences.

The Path Forward

Through our journey together, Egg inspired our client to see opportunities for their brand and portfolio – applying the tenets of Habitual Innovation to amplify consumer connection to the brand with leading edge products that can be worn 5 times a week, not just once a year.

Work with Egg

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