kevin malloy
Kevin is the General Manager of Egg Strategy as well as a firm partner and a valued project leader. In his GM role, he tries to keep the Egg engine running smoothly, which in extreme cases has been known to cause him to “call a meeting.” Despite his previous tenure in advertising agencies, Kevin enjoys poking around profit and loss statements, seeking out ways to maximize our staff’s efficiency, and speaking to legal matters with impressive authority (Although we deeply suspect that his jurisprudence stems from watching a lot of L.A. Law as a kid).
Kevin joined Egg Strategy in early 2000, and has since led a number of engagements with high-profile brands, particularly in the service, hospitality, and automotive segments. Among his favorite Egg projects are those for MGM MIRAGE Resorts, Cirque du Soleil, Mercedes-Benz, Toyota, Hard Rock Cafe, and Coors Brewing. While he has significant internal responsibilities for Egg’s operations, Kevin continues to moderate qualitative work and lead development of his clients’ positioning, product development, and advertising-related strategies.
Before moving to Boulder to join Egg, Kevin spent seven years as an account planner for San Francisco agencies including Goldberg Moser O’Neill and J. Walter Thompson. He earned full Boulder citizenship by completing his first triathlons in 2007, but never misses a chance to celebrate his Southern California roots with a stop at In-n-Out Burger. Kevin graduated from Stanford University in 1991 with a political science degree.