Upon graduating with honors from University of Colorado – Boulder, Danielle joined Egg Strategy in 2000 and has become a skilled moderator and an expert in qualitative design and field management. As a Strategist in the Boulder office, Danielle works to infuse creativity in the design and implementation of all our qualitative work while ensuring the highest standards are met while recruiting and interviewing respondents. Danielle also plays a vital role in developing the consumer insight skills and standards of Egg’s junior staff.

In her tenure, Danielle has worked across nearly all industries with a penchant towards the more hedonistic categories, such as beverage alcohol, beauty/personal care, and tourism/entertainment. She has led various consumer insights projects including positioning, communications development, packaging design, and Need Mining. Her recent client list includes Grey Goose, Neutrogena, Hard Rock Café, MillerCoors, MGM MIRAGE, Walgreens and Toyota.

A New Jersey native and Denver resident, Danielle likes to think that she spends her free time skiing in the winter, hiking in the summer and shopping year round for anything pink. But, as a new mom, Danielle spends much of her time simply oogling over her daughter, Madeline.