Alison Munsell is a Senior Strategist at Egg and has been with the firm since 2004. In that span, she has made significant contributions to a number of Egg’s most high-profile and strategically meaty assignments, including leadership roles on Starbucks, Royal Caribbean, Remy Martin, Coca-Cola, 20th Century Fox, and Acura. Alison’s immense talent for analysis blends well with her ability to make bold recommendations in both methodological and strategic realms.

Alison brings a passion for building businesses and brands to each project as well as a disciplined dedication to problem solving. She is proficient in a wide array of Egg´s proprietary tools including Needographic Segmentation, Qualitative Research and Innovation Hatcheries. She is also skilled in the art of creative deliverables, producing edited DVDs, multi-faceted presentations and innovative models.

Alison earned degrees from both Cornell (undergraduate) and Columbia (MBA) and came to Egg after 5 years working in the Venture Capital industry.