It’s Not too Late to Change (Massively)

If you’ve got a chance to hit the Massive Change exhibit at the Museum of Contemporary Art in Chicago next week, DO IT! The exhibit runs only through the end of the year and it will alter your perspective on everything. Seriously. It’s a brilliantly curated mix of the unstoppable power of Design to change the world and the mind-expanding products, services, ideas and leaders that are impacting the future, today. If you still believe in Cradle-to-Grave as marketing nirvana, just wait til you learn about Cradle-to-Cradle. The innovation cascade fundamentally shifts when you think about waste as food. This exhibit was a learning highlight for me in 2006. Don’t miss it if you can still get there. And if you can’t, pick up Cradle to Cradle. It redefines sustainability. It’s worth every bit of the non-paper paper it’s printed on!