When I think Puma, I think fashion, not authentic sports and in a quick word association around the office I hear “hipster, Brooklyn, single speed bikes and Wilco”. I think the move into more fashionable shoes and apparel has overshadowed Puma’s position as a footwear supplier and sponsor of athletes in both footballs (if you know what I mean). Back in the day Puma sponsored Joe Namath and Pele.
This recent viral piece, which is doing the rounds online is a lovely attempt to remind us who follow football (with a round ball) that Puma has as much love for game as it does for the catwalk. And I think it does it rather well.
