Comments on: Hand of Frog http://www.eggstrategy.com/blog/2009/12/hand-of-frog/ The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy. Sun, 01 Aug 2010 00:57:19 +0000 http://wordpress.org/?v=2.7 hourly 1 By: amunsell http://www.eggstrategy.com/blog/2009/12/hand-of-frog/comment-page-1/#comment-37052 amunsell Thu, 17 Dec 2009 20:22:33 +0000 http://www.eggstrategy.com/blog/?p=810#comment-37052 Interesting - I wonder what they will chop off of Tiger's picture? Interesting - I wonder what they will chop off of Tiger’s picture?

]]> By: ted http://www.eggstrategy.com/blog/2009/12/hand-of-frog/comment-page-1/#comment-36448 ted Thu, 03 Dec 2009 16:29:53 +0000 http://www.eggstrategy.com/blog/?p=810#comment-36448 When you think about the most successful brands in sports marketing (Nike, Gatorade, Under Armour, EA, etc) authenticity and relevancy are probably two of the most important themes that resonate throughout their identity. It's amazing to see how many brands don't get that. Unless Henry is training to be a goalkeeper there is no reason why he should be holding that ball. At least Tiger isn't swinging the golf club like a baseball bat. Wonder if his personal transgressions will change the layout of this site down the road. ;) When you think about the most successful brands in sports marketing (Nike, Gatorade, Under Armour, EA, etc) authenticity and relevancy are probably two of the most important themes that resonate throughout their identity.

It’s amazing to see how many brands don’t get that. Unless Henry is training to be a goalkeeper there is no reason why he should be holding that ball.

At least Tiger isn’t swinging the golf club like a baseball bat. Wonder if his personal transgressions will change the layout of this site down the road. ;)

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