Dec
17
Entry Level
I thought this week’s Brand Camp cartoon was pretty spot-on and thought provoking. It talks about how excited we are about social media as marketers, and yet how little respect we give it as permanent and public representation of our brand. In many ways the rules and tonality with social media are much more complex than those of more traditional outlets, and should probably be managed as carefully as we fuss over the typeface in our advertising copy.
