Comments on: Kanye’s Brand http://www.eggstrategy.com/blog/2009/10/kanyes-brand/ The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy. Sun, 01 Aug 2010 00:52:46 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Alexander Harvilla http://www.eggstrategy.com/blog/2009/10/kanyes-brand/comment-page-1/#comment-36103 Alexander Harvilla Sat, 21 Nov 2009 17:46:28 +0000 http://www.eggstrategy.com/blog/?p=786#comment-36103 He really did make a dramatic gash in his brand. But his MTV antics really helped Taylor Swift's brand... A lot, lot! He really did make a dramatic gash in his brand. But his MTV antics really helped Taylor Swift’s brand… A lot, lot!

]]> By: Alison http://www.eggstrategy.com/blog/2009/10/kanyes-brand/comment-page-1/#comment-34967 Alison Tue, 27 Oct 2009 21:49:41 +0000 http://www.eggstrategy.com/blog/?p=786#comment-34967 I don't know if his brand was so much hurt by this escapade. I mean look: 1) Name headlining every news report and every outlet (it had been quiet on Kanye for a while) 2) he's a rap star, so drunkin' tom foolery is not too far out of character, in fact he is a little too squeeky clean for the industry usually 3) continued press coverage as he does or does not perform the necessary steps of contrition entertainers careers are oftem made over controversial and bad behavior and how they 'deal' with it. Where would Snoop-dogg be without marijuana? Where would Jane Fonda be without Hanoi? Where would Kobi be....bad example...sports starts are different. I don’t know if his brand was so much hurt by this escapade. I mean look:

1) Name headlining every news report and every outlet (it had been quiet on Kanye for a while)
2) he’s a rap star, so drunkin’ tom foolery is not too far out of character, in fact he is a little too squeeky clean for the industry usually
3) continued press coverage as he does or does not perform the necessary steps of contrition

entertainers careers are oftem made over controversial and bad behavior and how they ‘deal’ with it. Where would Snoop-dogg be without marijuana? Where would Jane Fonda be without Hanoi? Where would Kobi be….bad example…sports starts are different.

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