Oct
2
Hydro Couture
I love the Evian couture bottle program. With the proliferation of bottled water brands that span the market from packaged tap water to luxury designer water, there is a natural comparison between bottled water and fashion.
Fashion sells textiles at extreme markup through design. Doesn’t Voss, Bling2O, Antipodes and other ‘Fine Waters’ do the same thing? Evian is clearly keeping a foot in this trend.
Here are some of the Evian designs so far. The latest one by Paul Smith is definitely my favorite.
October 6th, 2009 at 3:22 pm
Talk about powerful design. We actually used the Antipode bottle in our “briefing” to the architects and designers of our new office… it is just so clean and beautiful. It was the perfect brief.
October 7th, 2009 at 12:24 pm
Apparently Champagne is also tapping into the power of fashion, although as the backstage beverage of choice I suppose they have always been bedfellows.
Anyone in for some Christian Louboutin bubbly?
http://www.thedieline.com/blog/2009/09/piper-heidsieck-christian-louboutin.html