http://www.eggstrategy.com/blog/2009/10/happy-birthday-interweb/ The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy. Sun, 01 Aug 2010 00:38:10 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.eggstrategy.com/blog/2009/10/happy-birthday-interweb/comment-page-1/#comment-36555 Andy Woolard Sun, 06 Dec 2009 14:50:20 +0000 http://www.eggstrategy.com/blog/?p=803#comment-36555 ah, creative and media contributing in sync to the execution. your point on correlation between iPhone owners and Vdub drivers will be the key to the success of more brands adopting this case study (surely will be tempting). important support for truly knowing one's audience. now thinking on which brands might confidently approach this strategy. many have tied relevance to immediacy/convenience afforded by the iPhone, but that's not a comparable strategy to VW. ah, creative and media contributing in sync to the execution. your point on correlation between iPhone owners and Vdub drivers will be the key to the success of more brands adopting this case study (surely will be tempting). important support for truly knowing one’s audience. now thinking on which brands might confidently approach this strategy. many have tied relevance to immediacy/convenience afforded by the iPhone, but that’s not a comparable strategy to VW.

]]> http://www.eggstrategy.com/blog/2009/10/happy-birthday-interweb/comment-page-1/#comment-35642 Toph Mon, 09 Nov 2009 23:42:35 +0000 http://www.eggstrategy.com/blog/?p=803#comment-35642 And when was the iPhone launched? 2007? To extend your timeline of historic products by year... the iPhone would surely win for that year and again last year with the introduction of Aps??? (I could be a whole year off on this...) And when was the iPhone launched? 2007? To extend your timeline of historic products by year… the iPhone would surely win for that year and again last year with the introduction of Aps??? (I could be a whole year off on this…)

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