Comments on: Delayed Gratification Brands http://www.eggstrategy.com/blog/2009/10/delayed-gratification-brands/ The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy. Sun, 01 Aug 2010 00:46:24 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Alison http://www.eggstrategy.com/blog/2009/10/delayed-gratification-brands/comment-page-1/#comment-34592 Alison Mon, 19 Oct 2009 23:27:48 +0000 http://www.eggstrategy.com/blog/?p=765#comment-34592 Wine, wine is a delayed gratification if you are serious about it, buying bottles and letting them 'rest' until thier perfect. Education is definitly delayed gratification, at first it has a negative balance, but eventually it should pay itself back with a nice interest...some day...right? Reputation, building your personal brand is delayed gratification, you are constantly planting seeds that may or may not bear fruit in the future, but if you keep planting, somthing is bound to bloom Wine, wine is a delayed gratification if you are serious about it, buying bottles and letting them ‘rest’ until thier perfect.

Education is definitly delayed gratification, at first it has a negative balance, but eventually it should pay itself back with a nice interest…some day…right?

Reputation, building your personal brand is delayed gratification, you are constantly planting seeds that may or may not bear fruit in the future, but if you keep planting, somthing is bound to bloom

]]> By: rband http://www.eggstrategy.com/blog/2009/10/delayed-gratification-brands/comment-page-1/#comment-34438 rband Fri, 16 Oct 2009 21:21:43 +0000 http://www.eggstrategy.com/blog/?p=765#comment-34438 I think you're probably right Anne. The best examples I had were ones that had a "double effect" i.e. an instant gratification from purchase and then a delayed gratification from consumption. Think: pre-ordering stuff from Amazon or itunes. This can be pretty effective at building anticipation, which generates a greater sense of worth when you actually get the product in your hands. Unless of course the product doesn't live up to expectations, in which case the sense of disappointment is even worse. I think you’re probably right Anne. The best examples I had were ones that had a “double effect” i.e. an instant gratification from purchase and then a delayed gratification from consumption. Think: pre-ordering stuff from Amazon or itunes. This can be pretty effective at building anticipation, which generates a greater sense of worth when you actually get the product in your hands. Unless of course the product doesn’t live up to expectations, in which case the sense of disappointment is even worse.

]]> By: Anne http://www.eggstrategy.com/blog/2009/10/delayed-gratification-brands/comment-page-1/#comment-34365 Anne Thu, 15 Oct 2009 14:03:29 +0000 http://www.eggstrategy.com/blog/?p=765#comment-34365 How about Fidelity, T. Rowe Price, or vitually any retirement product distributor? One could argue that the peace of mind that comes from purchasing the product could be immediate gratification, but for those of us less type A personalities, the pay off comes at age 65. How about Fidelity, T. Rowe Price, or vitually any retirement product distributor? One could argue that the peace of mind that comes from purchasing the product could be immediate gratification, but for those of us less type A personalities, the pay off comes at age 65.

]]> By: Martin Bishop http://www.eggstrategy.com/blog/2009/10/delayed-gratification-brands/comment-page-1/#comment-34337 Martin Bishop Thu, 15 Oct 2009 00:48:51 +0000 http://www.eggstrategy.com/blog/?p=765#comment-34337 I love The Dozen too! Thanks for the mention and it's interesting that this one video has sparked three different lines of thought. Yours, mine and also those of Ben Kunz who included the video in a post about the validity of controlling ideas in this networked world http://bit.ly/IgRsW On delayed gratification, how about: 1) Pumpkins: There are a few things that are only available seasonally. For me, pumpkins are more "special" than, say, strawberries which used to be only available for a few weeks and now you can get year-round. 2) Layaway plans: Back in fashion now that credit is tight (but will probably fade away again when times get better) 3) 401Ks: Future financial security and money only available before retirement by paying a big penalty Typically we marketers look at any sign of delayed gratification as an opportunity to develop something more faster delivering and more convenient. I love The Dozen too! Thanks for the mention and it’s interesting that this one video has sparked three different lines of thought. Yours, mine and also those of Ben Kunz who included the video in a post about the validity of controlling ideas in this networked world http://bit.ly/IgRsW

On delayed gratification, how about:

1) Pumpkins: There are a few things that are only available seasonally. For me, pumpkins are more “special” than, say, strawberries which used to be only available for a few weeks and now you can get year-round.

2) Layaway plans: Back in fashion now that credit is tight (but will probably fade away again when times get better)

3) 401Ks: Future financial security and money only available before retirement by paying a big penalty

Typically we marketers look at any sign of delayed gratification as an opportunity to develop something more faster delivering and more convenient.

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