Sep
17
Retro Brand Relationships
I came across the photographer Fred Herzog a few years ago and loved a retrospective of his work shown at the Vancouver Art Gallery in 2007. Walking through the airport the other day, I came across this shot, showing a bunch of kids at a corner store and the obligatory retro style ads for Coca-Cola. The one I loved was for 7-up, with the fabulous message “You Like It..It Likes You”. Six words that basically sum up the goal of online brand relationship building. From 1960.
September 21st, 2009 at 2:35 pm
In the age of Mad Men, this seemingly nieve brand expression has a nostalgic ring of straight forward advertising that seems oddly modern and fresh. I love it.