Comments on: Crystal Balls pt 1 http://www.eggstrategy.com/blog/2009/09/crystal-balls-pt-1/ The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy. Thu, 09 Sep 2010 02:43:57 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Megan http://www.eggstrategy.com/blog/2009/09/crystal-balls-pt-1/comment-page-1/#comment-32525 Megan Wed, 02 Sep 2009 17:35:42 +0000 http://www.eggstrategy.com/blog/?p=710#comment-32525 Clearly Krugman isn't in here, right? :) Is this an average of Wall Street economists? Because that might explain why they are so optimistic... Clearly Krugman isn’t in here, right? :) Is this an average of Wall Street economists? Because that might explain why they are so optimistic…

]]> By: amunsell http://www.eggstrategy.com/blog/2009/09/crystal-balls-pt-1/comment-page-1/#comment-32479 amunsell Tue, 01 Sep 2009 20:19:58 +0000 http://www.eggstrategy.com/blog/?p=710#comment-32479 I think what your graph shows is a reluctance for forecaseters to take a radical stance, where predicting the status quo is much safer and more often rewarded than delivering very bad or very good news. In this your analogy to predicting the future of brands is pretty interesting. We tend not to take big risks with brands, prefering the status quo with slight modifications. Is risk, in the context of brands, so badly rewarded that it encourages this behavior? I think what your graph shows is a reluctance for forecaseters to take a radical stance, where predicting the status quo is much safer and more often rewarded than delivering very bad or very good news.

In this your analogy to predicting the future of brands is pretty interesting. We tend not to take big risks with brands, prefering the status quo with slight modifications. Is risk, in the context of brands, so badly rewarded that it encourages this behavior?

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