Jun
5
Brand Management
In recent months we’ve seen a few mis-steps by major brands. KFC’s free sandwich problems, aka the Oprah Tsunami, the Dr Pepper and Guns and Roses debacle and last year the Burger King employee taking a bath in the restaurant kitchen sink didn’t exactly endear people to that brand.
This video of a McDonald’s in Australia does take the cake though. How bad is this?
Reminds us of a few truths:
1. Every single touchpoint with your brand creates an impression. Good, bad or ugly.
2. The internet has an awesome power to convey dramatic ideas to many people over a very short space of time.
3. Don’t go to McDonald’s in Adelaide after 3am on a Saturday
