Comments on: That’s Just Beachy http://www.eggstrategy.com/blog/2009/05/thats-just-beachy/ The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy. Sun, 01 Aug 2010 00:53:48 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Richard http://www.eggstrategy.com/blog/2009/05/thats-just-beachy/comment-page-1/#comment-25296 Richard Mon, 11 May 2009 19:45:03 +0000 http://www.eggstrategy.com/blog/?p=566#comment-25296 Indeed, following Ben's adventures is absolutely part of the appeal. I would imagine that they would get a spike in interest if he suffered some form of calamity (such as a sting from a jelly fish or a bite on the toe from a large crab). Maybe Tourism Queensland have a series of challenges in mind that weren't part of the original job description. Now that would make it interesting. Indeed, following Ben’s adventures is absolutely part of the appeal. I would imagine that they would get a spike in interest if he suffered some form of calamity (such as a sting from a jelly fish or a bite on the toe from a large crab). Maybe Tourism Queensland have a series of challenges in mind that weren’t part of the original job description. Now that would make it interesting.

]]> By: Chris Derrick http://www.eggstrategy.com/blog/2009/05/thats-just-beachy/comment-page-1/#comment-25291 Chris Derrick Mon, 11 May 2009 17:51:26 +0000 http://www.eggstrategy.com/blog/?p=566#comment-25291 It's an interesting concept and perfect timing given the trends of economic news. Also, the promotion has legs beyond the initial release. Not only has Tourism Queensland positioned the islands a “great escape”, but provided the opportunity to create a community that follows Ben’s adventures on the islands. If played correctly, this could prove to be an ongoing series for Queensland – An online version of leisurely Survivor (except everyday is the result of a rewards challenge). It’s an interesting concept and perfect timing given the trends of economic news. Also, the promotion has legs beyond the initial release. Not only has Tourism Queensland positioned the islands a “great escape”, but provided the opportunity to create a community that follows Ben’s adventures on the islands. If played correctly, this could prove to be an ongoing series for Queensland – An online version of leisurely Survivor (except everyday is the result of a rewards challenge).

]]> By: Eric http://www.eggstrategy.com/blog/2009/05/thats-just-beachy/comment-page-1/#comment-25254 Eric Mon, 11 May 2009 03:39:42 +0000 http://www.eggstrategy.com/blog/?p=566#comment-25254 I really can't tell if this is a new, evoloution of reality programming getting ready to explode or if it's a modern version of The Price is Right where brands pay to have their products "won". I really can’t tell if this is a new, evoloution of reality programming getting ready to explode or if it’s a modern version of The Price is Right where brands pay to have their products “won”.

]]> By: Phil Koesterer http://www.eggstrategy.com/blog/2009/05/thats-just-beachy/comment-page-1/#comment-25115 Phil Koesterer Fri, 08 May 2009 21:10:51 +0000 http://www.eggstrategy.com/blog/?p=566#comment-25115 Talk about ROI. This copycat wouldn't be half-bad either: http://www.areallygoodejob.com/overview.aspx Talk about ROI.

This copycat wouldn’t be half-bad either: http://www.areallygoodejob.com/overview.aspx

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