Inhalable Brands

My friend Vaughan (The Real Gent) visited an Alcoholic Architecture installation recently - what’s that?.. I hear all 6 of our loyal readers yell in unison. Essentially a bar designed and set up to feel like you are inside your actual drink…in this case a delicious Gin and Tonic. The air in the bar is infused with booze, so you are literally inhaling your drink. Patrons have to don protective CSI style crime scene suits to prevent the alcohol seeping into their hair and clothes, but apparently it does go through the pores of the skin and in through your eyeballs. You can buy real Gin and Tonics to drink in the regular fashion, if required. £5 buys you 45 minutes of breathable cocktails - equivalent to drinking one G&T or if you hid in the bathroom for a few hours , I suppose you could get quite hammered.

If “inhalable brands” are the way of the future, at least this seems more satisfying than Le Whif.