Comments on: Scaling Back http://www.eggstrategy.com/blog/2009/04/scaling-back/ The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy. Sun, 01 Aug 2010 00:53:31 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Zach Alexander http://www.eggstrategy.com/blog/2009/04/scaling-back/comment-page-1/#comment-25102 Zach Alexander Fri, 08 May 2009 15:21:54 +0000 http://www.eggstrategy.com/blog/?p=560#comment-25102 Interesting concept. Has a touch of "innovating for the sake of innovation" which often lacks real purpose and as a consequence, will probably be unsuccessful. I agree with Christy's comments. Interesting concept. Has a touch of “innovating for the sake of innovation” which often lacks real purpose and as a consequence, will probably be unsuccessful.

I agree with Christy’s comments.

]]> By: Alison http://www.eggstrategy.com/blog/2009/04/scaling-back/comment-page-1/#comment-24500 Alison Thu, 30 Apr 2009 17:20:12 +0000 http://www.eggstrategy.com/blog/?p=560#comment-24500 Perhaps it is a chocolate cessation tool? Like fake cigrettes to quit smoking for those looking for something 'to do with their hands'? Perhaps it is a chocolate cessation tool?

Like fake cigrettes to quit smoking for those looking for something ‘to do with their hands’?

]]> By: Christy LaVanway http://www.eggstrategy.com/blog/2009/04/scaling-back/comment-page-1/#comment-24332 Christy LaVanway Tue, 28 Apr 2009 01:40:38 +0000 http://www.eggstrategy.com/blog/?p=560#comment-24332 Putting aside the product benefit (or lack there of) I'm wodnering about the ridiculous scene of someone using this product in public. Is one meant to pull out the tube and 'puff' on it en plein air? Or is one supposed to sulk around the corner or find a bathroom stall to get the chocolate fix? Seems crazy to me. Why not just enjoy one of the widely available brands of chocolate-flavored mints? That is less socially awkward in my opinion. I'd give Le Whif an A- for novelty, but I would give it a C as a sustainable product. Putting aside the product benefit (or lack there of) I’m wodnering about the ridiculous scene of someone using this product in public. Is one meant to pull out the tube and ‘puff’ on it en plein air? Or is one supposed to sulk around the corner or find a bathroom stall to get the chocolate fix? Seems crazy to me. Why not just enjoy one of the widely available brands of chocolate-flavored mints? That is less socially awkward in my opinion.

I’d give Le Whif an A- for novelty, but I would give it a C as a sustainable product.

]]> By: Alison http://www.eggstrategy.com/blog/2009/04/scaling-back/comment-page-1/#comment-23841 Alison Wed, 22 Apr 2009 19:34:54 +0000 http://www.eggstrategy.com/blog/?p=560#comment-23841 I agree, this just isn't how choclate is enjoyed. Choclate is: 60% sin 15% shame 15% not caring about that shame 10% savoring the above Way to take the fun out of it! I agree, this just isn’t how choclate is enjoyed. Choclate is:

60% sin
15% shame
15% not caring about that shame
10% savoring the above

Way to take the fun out of it!

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