Apr
10
Real, Fresh, Natural
We often work in the world of packaging, looking for inspiration to create something new and dramatic. This is my favorite recent example of something truly breakthrough. This packaging is designed by Naoto Fukasawa, a Japanese designer known for the simplicity of his work. Inspired by the basic maxim: “making people happy through industrial design”, Fukasawa is known for designing to the “essence” of the object in question. Everything non-essential is stripped away. Here’s a nice bit in the NYT Magazine about him if you want to read more.
April 22nd, 2009 at 12:32 pm
this is gorgeous. How inspiring!