Honesty

Honesty is always a powerful force in any aspect of brand communications, which is why I like Fat Pig chocolate, which I found at a great packaging site called Lovely Package. Thanks Alison and Dave for pointing me there. The Fat Pig stuff reminded me of the Dudley Moore comedy, Crazy People and the notion that only lunatics would write “honest copy” and that this would be a huge revelation on Madison Avenue. Clients and customers would love it too.

The best advertising is honest. If it isn’t, the first time you try a brand and it doesn’t live up to the promise of the ads, you despise it twice. First for being a poor product and second for lying to you. Honesty in advertising can also come from a consumer insight so poignant and true, that it’s unavoidable.  Like this…another favorite: