Mar
19
Happy Jetting
I’ve always had a good feeling about Jet Blue - another favorite challenger brand. Unlike POM, their advertising is executed with class and wit and their latest campaign couldn’t be more perfectly suited to the current business climate. This nice little micro site gets you into the story. It makes a nice change to see a brand grasp the nettle of the economic environment with a healthy dose of irony, rather than scramble to run ever more depressing price/value claims. Well done JWT New York for a lovely campaign and to George, as usual acerbic brilliance for the link.
March 19th, 2009 at 3:54 pm
I saw this a couple weeks ago in the NYT and ripped it out and hung it in my cube. It’s really great.