Bag It Up

Oasis have never been a popular band in the US, maybe because of the arrogance of the Gallagher brothers and perhaps also because no one could understand what they were saying in interviews. Their last album was, however a fine return to form and fairly well received by both the public and critics.  More interestingly for me, the album promotion, orchestrated by BBH New York, just won the Grandy (top award in the Andy Advertising Awards) in New York on Wednesday. The idea was basically to teach street buskers in New York to perform songs from the album prior to the release and then have them go out and perform in the Subway. Full film here.  Bits of You Tubery on it here.  What a lovely creative leap.