Branded Life

Back in May last year there were two really cool ideas on brands that cropped up on blogs that I follow. BrandTags by Noah Brier became insanely popular and was a huge success and is still going - a lovely, simple way of capturing the essence of brands via a mass tag cloud. The second which was on the always excellent Dear Jane Sample,  was equally insightful. Understanding that our days are filled with brands, Jane created the Brand Timeline Portrait, showing brand usage at different times of day. Both got us thinking at Egg Strategy of how branded our lives are. If we really took the time to log all the different brands we used in a day, what would that look like, how many would there be, which ones would we use more, which ones would we love and want to use, or despise and have to use? I got together with my friends at Industrial Brand and they pushed the idea further and were able to bring it to life with a really easy to use engine and simple visualization designed by Ryan and Jer. We called it brandedlife.  Register, login, have a play and let us know what you think.  The tagcloud shows the most popular brands (ones that you want to use, vs. have to) closest to the center, the frequency of use through size and the likeability through color intensity (brighter = more likeable.).  We’re still testing it out, so feedback is most welcome.