Best Jobs
Most articles about Jobs today are probably about Apple stock, but I thought it would be more interesting to take a look at an ad campaign for Tourism Queensland. Perfectly capturing the hunker-down mood of the day, Tourism Queensland created a job posting for arguably the best job in the world. In brief: move to Hamilton Island by the Great Barrier Reef, live in a beautifully appointed house with a pool for 6 months, and periodically send blog posts of what’s going on in that part of the world…oh yes, and get paid $150,000 for it (Aussie $$, but still….). What started as a gimmick to promote the Whitsunday Islands has turned into an internet phenomenon, with over 200,000 applicants for the job and a website that has buckled under the huge traffic of desperate recession refugees. How brilliant is that… don’t just show people snorkeling on the Great Barrier Reef and lounging on the beach, but create that fragment of an idea in people’s heads that they could escape there…and get paid for it. Genius.
January 19th, 2009 at 11:14 am
I also think it is interesting that Australia is turning the movie ‘Australia’ into a moving tourism poster. They are tying in the plot and the characters (most specifically, the aboriginal boy who starred in the movie) in a tourism advertising campaign based on escape and finding yourslef.
Talk about product placement!