http://www.eggstrategy.com/blog/2008/05/want-to-play-the-beautiful-game/ The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy. Thu, 09 Sep 2010 02:58:55 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.eggstrategy.com/blog/2008/05/want-to-play-the-beautiful-game/comment-page-1/#comment-1261 toph Fri, 23 May 2008 00:11:15 +0000 http://www.eggstrategy.com/blog/?p=348#comment-1261 I'd love to come... You want to buy me a few hands of Hold 'Em in Monacco too? I’d love to come… You want to buy me a few hands of Hold ‘Em in Monacco too?

]]> http://www.eggstrategy.com/blog/2008/05/want-to-play-the-beautiful-game/comment-page-1/#comment-1255 loren Wed, 21 May 2008 13:42:47 +0000 http://www.eggstrategy.com/blog/?p=348#comment-1255 I think it is fun, entertaining...and still just advertising. It is just another evolution of Nike's "find the athlete inside of you" messaging strategy. People expect and deserve more. They want experiences - and room within those experiences to participate. And they want to have relationships with brands that not only make a promise but that share their values and support them in tangible ways at many, connected touch points. Please pop by our Cannes presentation this year on Sunday, June 14, "Building Values Based Experiences - Life After Dove". Toph, you coming to Cannes this year? Feel free to heckle. I think it is fun, entertaining…and still just advertising. It is just another evolution of Nike’s “find the athlete inside of you” messaging strategy. People expect and deserve more. They want experiences - and room within those experiences to participate. And they want to have relationships with brands that not only make a promise but that share their values and support them in tangible ways at many, connected touch points. Please pop by our Cannes presentation this year on Sunday, June 14, “Building Values Based Experiences - Life After Dove”. Toph, you coming to Cannes this year? Feel free to heckle.

]]> http://www.eggstrategy.com/blog/2008/05/want-to-play-the-beautiful-game/comment-page-1/#comment-1143 amunsell Tue, 13 May 2008 17:08:43 +0000 http://www.eggstrategy.com/blog/?p=348#comment-1143 Awesome! Advertising for the jaded video game generation. I was totally enthralled. 2 enthusiastic thumbs up! Awesome!
Advertising for the jaded video game generation. I was totally enthralled. 2 enthusiastic thumbs up!

]]> http://www.eggstrategy.com/blog/2008/05/want-to-play-the-beautiful-game/comment-page-1/#comment-1042 Toph Fri, 09 May 2008 22:44:18 +0000 http://www.eggstrategy.com/blog/?p=348#comment-1042 What do I think? I've never played organized soccer and I think I've really, really missed out! Loved that spot. The music is great... the athleticism, the humor, the twists. Awesome. What do I think? I’ve never played organized soccer and I think I’ve really, really missed out! Loved that spot. The music is great… the athleticism, the humor, the twists. Awesome.

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