Oct
25

Damn Right Your Dad Drank It

Canadian Club PrintOldsmobile's attempt to distance itself from its un-hip and old man image with the "not your dad's Oldsmobile" campaign failed partly because it was a desperate plea from a suffering brand. Who wants to be associated with such a voice?  On the complete flipside, is the great new campaign from Canadian Club with the tagline "Damn Right Your Dad Drank It" which is ballsy, confident and shows great father/son insight.  When a man is confident of his own path in life, he can look back at his dad's achievements with renewed respect, not a desperation that he wants to be so different. I love this new campaign for that insight and its awesome retro look, and can honestly say that it has caused me to rethink my opinions of Canadian Club.  Kudos to Energy BBBO for coming up with such a great approach.  What other brands have embraced their negative baggage and spun it into a successful repositioning?

This entry was posted on Thursday, October 25th, 2007 at 11:27 am and is filed under Advertising & Media, Branding. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

« Previous Post
Next Post »

6,912 Responses to “Damn Right Your Dad Drank It”

  • amunsell Says:
    November 1st, 2007 at 2:48 pm

    Vegas Baby! Taking a seedy reputation for vice and turning it into a provocative punch line, nothing short of perfect.

  • Tom Trenta Says:
    November 7th, 2007 at 8:47 pm

    I saw this ad the other day and ripped it out and put it on my wall. I don’t normally do things like that. It’s so good…I am the keyest target for this brand, and it hits me right between the eyes. CC is one of those products that instantly transport me to the images in that ad with a single whiff.