My Favorite User Experience

Harry Potter is hands down my favorite user experience. I’ve not run across a more well-choreographed, well-articulated, 360 degree brand experience than this world of literature.The series is brilliant - entirely immersive, completely on-brand, consistent, and high quality. (I’m talking about the books specifically, but I’d argue the movies certainly add to the experience as do the limited and well-produced licensing efforts, like Bertie Botts Many-Flavor Beans). J.K.Rowling has created an entire world for us - complete with its own language, culture, rituals, images, characters. It’s brilliant. And in thousands upon thousands of pages, it’s never fallen down.Reading the series to my children has been one of the highlights of my life as mom. We’ve shared an experience that has completely enchanted us and given us so much to talk about over the years. The language of Harry Potter has become our own secret tongue and we love casting spells, discussing quidditch matches, conjecturing on whether Dumbledore is truly dead, and imaging together. (I say he’s not).  We’ve even gone so far as to create fanfic.Without a doubt, Harry Potter is my very favorite user experience. All brands should strive to create so full and compelling a world.