Comments on: Whose Job Is It To Learn? http://www.eggstrategy.com/blog/2007/06/whose-job-is-it-to-learn/ The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy. Fri, 10 Sep 2010 17:24:54 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Katie Konrath http://www.eggstrategy.com/blog/2007/06/whose-job-is-it-to-learn/comment-page-1/#comment-60 Katie Konrath Mon, 09 Jul 2007 14:55:38 +0000 http://www.eggstrategy.com/blog/?p=135#comment-60 Very thought-provoking post! It's true that many companies design their products without considering the natural behaviors of their end-users. Unfortunately, those oversights can cause problems just like you described above. Customers either use the product incorrectly because they don't read the directions because they assume it operates the way they're used to, or they read the directions, but then forget and use the product in their usual way. It's a lot easier to work with natural human instincts. People generally don't want to learn a whole new way of operating, they want a product or service that makes it easier to do the things they were already doing. Very thought-provoking post! It’s true that many companies design their products without considering the natural behaviors of their end-users. Unfortunately, those oversights can cause problems just like you described above. Customers either use the product incorrectly because they don’t read the directions because they assume it operates the way they’re used to, or they read the directions, but then forget and use the product in their usual way.

It’s a lot easier to work with natural human instincts. People generally don’t want to learn a whole new way of operating, they want a product or service that makes it easier to do the things they were already doing.

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