Another great tip from the fabulous Amy Brachman. She told me about Pur water flavors.
The folks at Procter and Gamble are among the smartest in the business at developing a deep understanding of trends and introducing the right products at the right time. Pur water filters were launched just as water concerns were growing. It’s grown in importance as the bottled water backlash has begun (over a billion plastic water bottles added to landfills each year in California alone!). Now, as the market has shifted from plain water to enhanced waters - flavored, with vitamins, etc. - Pur has launched a set of ancillary flavor packs that fit in your Pur faucet or pitcher. It’s even easier than the sachets of flavor mix-ins (the Crystal Lights of the world).
Flavor add-ins for faucets aren’t a reach - it feels pretty obvious - but Pur is the first one to get there.
One of my favorite quotes: “To see what is in front of one’s nose requires constant struggle.” (George Orwell)
What opportunities are staring you right in the face if you look at your category adjacencies? And why are you missing them?
