Jun
25

More on Whose Job It Is…

I love when this happens.  This a.m.’s post perfectly synchs with a fantastic article in BusinessWeek on experience design.  Check out Peter Merholz’s essay The Experience Is the Product.  Both say the same thing - we need to design solutions that create the optimal consumer experience.  Just getting there isn’t enough.  You need to get there elegantly.  Read it and enjoy.

This entry was posted on Monday, June 25th, 2007 at 11:02 am and is filed under Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “More on Whose Job It Is…”

  • David Armano Says:
    June 25th, 2007 at 1:38 pm

    Read the article a while back. Good stuff. Think Marketers really get this stuff and are willing to re-wire their organizations to create true experiences vs. marketing initiatives?

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