Don’t Waste My Time
We’re an ADD society. Our demand for speed is matched only by our exorbitant expectations. We don’t willingly waste a single nano-second of our precious time and we don’t tolerate marketers that can’t anticipate and service our needs flawlessly.
We’re a direct world. There’s no more excuse for a lack of intimacy. Information is everywhere. We are cookied and data mined within an inch of our existence. If the airlines can’t handle my seat preferences, that’s their problem. I’ve given them all the data they need.
Landing pages are the new websites. Who cares what your homepage looks like when your site is located via search most of the time? If you haven’t matched every key word to a specific, customized landing page, you’ve lost the sale.
It’s time to think about your offerings - product, service or marketing - in these terms. We’re moving too fast for words - packages need to read visually, viscerally. We’re too busy for mass marketing. Talk to us individually, uniquely, personally. If you can’t invest the time to know me as a customer, why should I invest my money to get to know you?
Companies need to anticipate, personalize, and serve. That’s today’s measure of a brand. Proactivity, personalization and service are the key success criteria in today’s ADD, hyper-demanding world.
