Jan
18

Provocative Article on the Role of Design

This is worth reading and debating. Has Design moved too far away from its original mission, making intelligence visible? Is this latest Design wave creating value or simply driving materialism? Is there a value difference between good design and bad design, not in terms of aesthetics, but in purpose? While Design can change the world, are we putting our design expertise into the “right” endeavors? Fascinating questions to mull. Please let me know your thoughts.

http://www.core77.com/reactor/01.07_backlash.asp

This entry was posted on Thursday, January 18th, 2007 at 10:19 am and is filed under Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Provocative Article on the Role of Design”

  • Barry Says:
    January 18th, 2007 at 1:14 pm

    Interesting article with an odd BDSM image. Anyways I have recently been pondering this. In the 90’s the buzzword seemed to be branding. Ad shops rushed to call themselves branding agencies that do 360 brand management, brand development and brand communications in order to maximize your brands impact. Tons of books, articles etc were written on the subject, lots of articles, Tom Peters gurus to nauseum. But that got a little tired so we briefly moved on to “creating experiences” and “innovation” which is all the product of design. What I’m saying is that Fast Company, Buisnessweek, Biz 2.0, the gurus and would be authors need to report on something and rightly they recognized a trend in the elevation of design. And so its the marketing buzzword soup du jour. Ultimately its a good thing, who doesnt like method, iPod, BMW or OXO. The designers who lament the loss of the tortured artist who toils in obscurity sort of image to the rock star Gehry and Ive need to buck up. You’re a star now, use that power as leverage to get that shiny TT and then relax in front of the Bose as you stroke you ego to ID and Metropolis.All this talk reminds me of quote I heard, “branding is like sex. everyone is talking about it, everyone thinks they are good at it and everyone wishes they were doing more of it.” How about we substitute design? I say all this as I go off to D-school to become a (big D here) design strategist.

    bj

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