For those of you who are not yet operating in an open source world, harnessing the global diversity of talent, why not consider Opening Source. It’s a little step into the brave new business model.

Opening Source is about opening your innovation up to your full cadre of employees, reaching out beyond functional expertise to get everyone involved. Becoming more transparent - sharing your business objectives with the company and then engaging everyone in the task of spotting opportunities and creating solutions. Being open to different points of view, experiences and expertise.

It might be that what looks like a chemistry problem can be solved by a structural solution. Or perhaps a financial challenge unknowingly creates a sales opportunity. Or the experiences of the adminstrative staff — a different age and psychographic than upper management — enable them to see a new product or business model opportunity.

If you’re not yet ready to look outside the company for answers, are you at least doing enough to surface ideas within your company?

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