Jan
9

GE Health Care Goes to Design School

Great article in Biz Week about the power of Design to innovate technical goods. Design focuses on human factors - usability, ergnomics, emotions - which can can differentiate just as much — even more — than bells and whistles. Also note the attention to systems thinking — innovating the ecosystem, not just the product. Read.

http://www.businessweek.com/innovate/content/jan2007/id20070109_587285.htm?chan=innovation_innovation+%2B+design_innovation+and+design+lead

This entry was posted on Tuesday, January 9th, 2007 at 11:09 am and is filed under Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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