Dec
26

The Private Labels are Coming! The Private Labels are Coming!

A fitting epilogue to today’s post about Design Reinvention. Check out this article in Business Week online, talking about how retailers are using private label to offer better design and proprietary offerings (aka they are acting as editors) in order to differentiate their retail brands and enhance margin. In other words, retailers are finally getting hip to the Target strategy — and consumers are benefitting. It’s the era of great, affordable design. What do you have to offer?

http://www.businessweek.com/innovate/content/dec2006/id20061227_049239.htm?chan=top+news_top+news+index_innovation+%2Bamp%3B+design

This entry was posted on Tuesday, December 26th, 2006 at 4:04 pm and is filed under Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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