Egg Strategy Cracks Second Dozen

We’re in a major growth spurt at Egg Strategy:

From developing some of the biggest innovations in the beer category
To leading innovation across an entire packaged-goods portfolio.

From sparking kids’ product platform strategy
To exploring the deep-seated emotions of life insurance.

From working in town on a one-night project
To working across ten countries to create a global brand architecture.

As a result of this positive momentum, we’re happy to introduce the five newest members of the Egg Strategy team - making us an even two dozen.

New People

Tom Trenta, Managing Director in our Chicago office, is pleased to announce three new team members:

	Mike Flynn, Director: Mike joins us from Leo Burnett, and previously co-founded Bamboo, an innovation and experiential marketing firm.
	Carol Dorf, Senior Strategist. Focusing on creating strategies for women’s brands, Carol was most recently the VP/Brand Strategy at DDB providing strategic guidance to McDonald's and State Farm.
	Justine Erickson, Strategist: Justine is our newest quantitative expert, and was most recently Research Director at C&R, a Chicago research firm.

And in our Boulder headquarters, Principals Heather Dupré and Christopher Wilshire happily announce the addition of:

	Jonathan Rodd, Director: Most recently the Chocolate Segment Director for Mars UK, Jonathan developed Smirnoff Twisted V and launched Smithwick’s Ale while an Innovation Director at Diageo N.A.
	Brian Lanahan, Director: Formerly of Character LLC in Portland, which he co-founded, Brian led story and innovation work for Procter & Gamble, PepsiCo, Frito-Lay and General Mills. His past experience also includes eight years as a brand manager at Coca-Cola.

To learn more about us or to inquire about a project, visit www.eggstrategy.com or give us a call at 312.896.3403 in Chicago or 303.546.9311 in Boulder.